Madison Coddington

Objective: Created and executed the full rollout for an exclusive giveaway campaign for Tivoli Audio’s launch in Japan, encouraging global customer participation to win a one-of-a-kind Tivoli Audio radio featuring the unique craftsmanship of TOKYO ACRYL. Designed and implemented a seamless experience across landing pages, social media, digital banners, email campaigns, and more, ensuring a cohesive and elevated brand presence. Directed high-level creative and strategic branding efforts, ensuring full alignment with the company’s vision and market positioning.

Objective: To enhance user engagement and strengthen brand consistency with a sleek, modern email design. The redesign improves readability across devices while preserving Tivoli Audio’s timeless aesthetic. By refining the layout, optimizing CTA placement, and ensuring mobile responsiveness, the new design delivers a seamless user experience that drives higher engagement and conversions.

Objective: Created and launched a campaign for the introduction of the new Custom PAL BT speaker, using only seamless product shots. The campaign concept focused on highlighting the custom nature of the product by incorporating the iconic original PAL BT color palette. The goal was to emphasize the personalization aspect while maintaining the sleek, premium feel of the brand. Designed and implemented a cohesive brand experience across all touchpoints, including landing pages, social media, digital banners, email campaigns, and more. The campaign aimed to deliver an elevated, streamlined presentation that aligned with Tivoli Audio’s premium aesthetic and resonated with both new and existing customers.

Objective: To showcase Parador products and services in the best light, answering any questions a potential customer may have.

Objective: To showcase Arrival products and services in the best light, answering any questions a potential customer may have.

Objective: Redesign the blog to look modern, increase traffic, generate more leads, and add functionality to improve the user experience. Check out the live page here: CustomerGauge Blog Link

Objective: Collaborate with the marketing team and copywriters to create engaging on-brand social media content that shares information, attracts customers and followers, and builds customer loyalty.

Objective: Create a brand identity for the CustomerGauge Monetize! Event. Encourage clients to sign up for the event through designed landing pages, social media posts, digital banners, and more. Produce a cohesive brand experience to display at the event with merchandise, passes, signage, and more.

Objective: Collaborate across teams to redesign blog graphics to help promote brand content with an easily absorbed design.

Brief: Adam Dorrel, CEO at CustomerGauge and Nigel Tordoff, Chair, at CPG Experience Council paired up to create a Consumer Packaged Goods Experience Council where companies share and develop best practices and data to foster competitive customer experiences. It is built to help Consumer Packaged Goods (CPG) brand owners, customers, and consumers win.

Objective: Create a logo and identity for the CPG Experience Council, that has its own branding (not associated with CustomerGauge).

Check out the website: https://www.cpgexperiencecouncil.org

Start-up company - The product is a Portable Sanitizing Device.

Corporate designs and planograms

A boutique tea product to be sold to a niche market of hairdressers.

***Student Work

A start-up brand identity for a gender-neutral makeup company.

***Student Work

An event to help a brand suffering from an image problem that the NFL is the only professional sports team that doesn’t have a women team.

***Student Work

Packaging for seasonal beer.


***Student Work

A magazine cover and spreads showcasing unconventional travel destinations.




***Student Work

A mobile banking application targeted towards working millennials.

***Student Work